Technical Interview – Base Coat Marketing

Location: http://technical-interview001.lysebla.com/
Date: August 2026
UX/UI Design: Celeste Ailen Cid
Web Development: Celeste Ailen Cid

This site was built as part of a technical interview process with a marketing agency. The goal was to replicate and improve the homepage of a residential and commercial painting company based in North Carolina, USA, following a StoryBrand framework structure provided by the client.

I designed and developed the full page using WordPress and Elementor, including a hero section, value proposition, three-step process, services breakdown by type, accordion FAQ, geolocated testimonials, and a contact footer. The design is entirely mine, adapted to fit the client’s brand identity.

Skills involved

WORDPRESS

ELEMENTOR

HTML

CSS

JavaScript